Title Image

Agency News

There's always something interesting happening at Brandware. Here's the latest.
Atlanta Agencies

Atlanta Agencies Join Forces to Form Collective, Offering Integrated Marketing Solutions

ATLANTA (August 9, 2021) – Six Atlanta-based agencies today announced the establishment of Force Multiplier – a collective of creative, media, PR, marketing research, digital marketing and tech development firms offering integrated capabilities through a centralized approach. Force Multiplier is positioned to compete against large agency holding companies...

Continue Reading

Direct From London to America with Depop

London-based Depop is looking to make a big splash in America, and Brandware is riding the wave from there to here.  If you’re not yet familiar with Depop, it’s the global fashion marketplace app where Gen Z comes to discover, buy, sell, and connect regarding unique clothing...

Continue Reading
fuel rewards

Join the Club: RaceTrac Fuel Rewards VIP Membership

Rolling out a new membership program? It’s more fun (and effective) when you invite the whole gang! To introduce RaceTrac’s all-new Fuel Rewards VIP membership, we engaged our strong network of influencers and media in all of RaceTrac’s major markets to encourage new member sign-ups...

Continue Reading
message-combination-testing

New: Chorus™ for Communicators

Have you ever struggled with messaging because you really have no idea whether your brilliant copy is actually going to hit home with your various target audiences? One of our newest innovations, Chorus Message Combination Modeling, solves that problem. Whether you’re crafting media materials, a...

Continue Reading
prsa conference

We Support Our Georgia PR Community

The Public Relations Society of America’s (PRSA) Georgia chapter is one of the largest and most active in the country, and we’re proud to be a part of this community. That’s why we’re a Platinum Sponsor of the 2021 Annual Conference which is, of course,...

Continue Reading
Mizuno Training Apparel

Mizuno’s New Training Apparel Line is a TKO

We’ve launched everything from sports cars to software, but our heartrates went up a few beats when we recently had the opportunity to introduce our client Mizuno USA’s inaugural Ronda Rousey Training Apparel Collection. She just happens to be one of our very favorite athletes.  Check...

Continue Reading