About Brandware

We work at the intersection of pragmatism and creativity. Do you have time to guess your way to success? Let’s start by uncovering your compelling truth.

Over two decades of digging for the truth

Despite our compact size, we’ve helped some of the world’s best-known brands during our 20+ years of solving marketing communications challenges. That’s because clients value our facts-first approach to creating PR campaigns, social media initiatives and marketing communications. Other agencies outsource their research, use outdated methodologies or ask the wrong questions. Let us show you why we’re different. Click here if you’d like to learn more about our unique approach to getting your brand, product and service in front of the right audience.

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Agency news

Clubhouse 101: The Power of Audio and Live Connections

TL;DR – Clubhouse, the newest social media app, has exploded onto the scene with its unique live, audio-only experience. Driving conversation and dialogue between users, the invite-only app creates a new opportunity for digital marketers to connect (and listen) to their audience through authentic conversation. Don’t be the last to the Club – get on the waitlist or beg a friend on the app for an exclusive invite. Clubhouse has taken the digital marketing space by storm, exploding onto the scene with early adopters flocking to the invitation-only social networking platform. It has shaken up the social scene with its…

Digital Marketing Beyond Online Metrics

Online metrics are excellent for gauging levels of engagement on your brand’s website. But they’re not providing you with the full story. For example, do they tell you if visitors truly connect with the messages on your website? Do they tell you precisely the reason why visitors stay on your website? What about if your messages are actually compelling? Unfortunately, the answer is no to all the above questions. “Engagement” simply indicates how many views or interactions a page or post receives. And increased engagement rates lead digital marketers to assume that a message is performing well based on how many times…

How to Bring Messaging into the Modern Age

True story: most messaging documents are a joke. You know the drill. Before you launch communications around a brand, product, or service, you need to figure out why your target audience should care. The usual scenario involves penning messaging based on any existing, most likely outdated market research. Or, as PR colleagues frequently face, in the absence of research you try to pick the brains of product managers, marketers, or the C-suite. Once everyone has offered up their (adjective-rich) input on why the masses will stand in line for your offer, the hunt for actual proof points begins. You already…

Direct From London to America with Depop

London-based Depop is looking to make a big splash in America, and Brandware is riding the wave from there to here.  If you’re not yet familiar with Depop, it’s the global fashion marketplace app where Gen Z comes to discover, buy, sell, and connect regarding unique clothing and accessories.  And it’s hot in the UK and EU right now.  So how is Brandware involved?  Well, we’re conducting marketing research to help Depop find the best way to bond with its various target segments in North America.  It’s a fab assignment, and we’re excited to be a part of the newest fashion wave to hit our shores.  Explore…

Join the Club: RaceTrac Fuel Rewards VIP Membership

Rolling out a new membership program? It’s more fun (and effective) when you invite the whole gang! To introduce RaceTrac’s all-new Fuel Rewards VIP membership, we engaged our strong network of influencers and media in all of RaceTrac’s major markets to encourage new member sign-ups among their loyal followers. Want to save on fuel? Sign up for your own membership here: https://www.racetrac.com/Rewards/RaceTrac-Rewards-Vip

New: Chorus™ for Communicators

Have you ever struggled with messaging because you really have no idea whether your brilliant copy is actually going to hit home with your various target audiences? One of our newest innovations, Chorus Message Combination Modeling, solves that problem. Whether you’re crafting media materials, a digital ad campaign or social content, Chorus uncovers the most effective combination of individual messages – an important distinction because marketing messages are most successfully communicated in sets instead of individually. In addition to knowing the optimal set of messages for each of your target audiences, you also get a simulator that you can use…

Careers at Brandware

Are you the right fit for Brandware? And, is Brandware the right fit for you? We’re always looking to make a great match, so if you like what you see and read here, please tell us about yourself.

 

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