Breaking Through the Clutter: 5 Questions to Ask When Evaluating Your Content
Consumers are inundated with content, messaging and ads each day. 500 hours of video are uploaded to YouTube every minute, 100 million photos and videos are uploaded daily on Instagram, and The New York Times publishes 65 blogs every day. According to an IBM Marketing Cloud study, 90 percent of the data on the internet has been created since 2016. In other words: the internet has no shortage of content and developing unique and insightful content that is appealing to your audience is more difficult than ever. Before hitting publish on your next blog, infographic or social media post, ask...