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True Stories

Tips, tools and our opinions on what's important to communicators.

If Not Online Reviews, Who Do Consumers Trust?

It’s a Love Story The history of online reviews is not unlike a love story. In knight’s armor, online reviews enter the scene on a white horse to save consumers from dishonest marketing and advertising by providing authentic reviews from real people. As the online reviews knight...

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Communications in the Age of COVID-19

Companies are navigating new ways of working and communicating during the COVID-19 crisis, as well as preparing for what lies ahead. It’s more important than ever to showcase support and thoughtfulness to customers while simultaneously demonstrating to employees their value to the organization. Here are a...

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Is Your Brand Tracker Old-Fashioned?

Checking the Pulse of Brand Trackers As marketing researchers we often ask questions like: “What brands do you think of when you think of tennis shoes?”  After all, according to canonical theories of brand marketing, we need to identify what brands come to mind when thinking...

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Catch More Fraudulent Data with Advanced Approaches

For the past 20 years, the Internet has provided researchers with tools to quickly and efficiently obtain data for marketers. The monitoring of online data quality has been customarily taken on by professional researchers, who have used a variety of tactics to spot and remove...

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Five Tips for Engaging with the Media

At Brandware, we are in the business of storytelling and, as such, we never stop hunting for the next media opportunity. But, to tell the world about your client’s great story, you need to know how to pitch reporters effectively. Here are five tips on...

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