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Public Relations Tag

Infographic: Media Pitches 101

At Brandware, we are in the business of storytelling and, as such, we never stop hunting for the next media opportunity. But, to tell the world about your client’s great story, you need to know how to create effective media pitches. ...

Atlanta Agencies

Atlanta Agencies Join Forces to Form Collective, Offering Integrated Marketing Solutions

ATLANTA (August 9, 2021) – Six Atlanta-based agencies today announced the establishment of Force Multiplier – a collective of creative, media, PR, marketing research, digital marketing and tech development firms offering integrated capabilities through a centralized approach. Force Multiplier is positioned to compete against large agency holding companies by offering competitive capabilities, high-level of service and resourcefulness expected from boutique agencies.  “Marketers want efficient, integrated marketing solutions but are too often inundated with overseeing multiple agency relationships,” said Nick Schittone, chief growth officer of Hothouse. “With Force Multiplier, marketers are supported by a collective that offers diverse expertise through a centralized approach.” After collaborating on...

SolMicroGrid Selects Brandware Group as Agency of Record

ATLANTA, GA (July 21, 2021) – Brandware, an award-winning marketing communications agency, has been named agency of record for SolMicroGrid, a fast-growing developer and operator of solar microgrid systems headquartered in Atlanta. The Brandware team will help tell SolMicroGrid’s fast-track success story, including upcoming national partner announcements. Founded to help keep businesses open and operating during times of crisis caused by natural disasters and other power grid interruptions, SolMicroGrid offers tiered business solutions for quick-service restaurants, convenience stores, grocery store chains and other service providers that can’t afford to go dark when a “big” grid fails. SolMicroGrid provides reliability and...

Mizuno Training Apparel

Mizuno’s New Training Apparel Line is a TKO

We’ve launched everything from sports cars to software, but our heartrates went up a few beats when we recently had the opportunity to introduce our client Mizuno USA’s inaugural Ronda Rousey Training Apparel Collection. She just happens to be one of our very favorite athletes.  Check out this total knockout product line at MizunoUSA.com (because your New Year’s resolution to keep fit could use some legit high-performance style, right?)  ...

tire rack

15 Years of Tire Fun with www.tirerack.com

We’re feeling nostalgic for in-person media events! Sure, we’re hosting virtual press conferences and online media experiences. But admit it: nothing beats the adrenaline rush of a real hands-on event. Like testing winter tire tread on the Notre Dame ice rink, for example, courtesy of our friends at long-time client Tire Rack®. When it comes to customer service, satisfaction and seamless shopping-to-installation processes, no one beats these guys. And by the way, “Happy 15th Anniversary!” 2021 is the 15th consecutive year we’ve had the pleasure of working with the Tire Rack team. ...