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Communications Tag

Clubhouse app on Apple App Store

Clubhouse 101: The Power of Audio and Live Connections

TL;DR – Clubhouse, the newest social media app, has exploded onto the scene with its unique live, audio-only experience. Driving conversation and dialogue between users, the invite-only app creates a new opportunity for digital marketers to connect (and listen) to their audience through authentic conversation. Don’t be the last to the Club – get on the waitlist or beg a friend on the app for an exclusive invite.Clubhouse has taken the digital marketing space by storm, exploding onto the scene with early adopters flocking to the invitation-only social networking platform. It has shaken up the social scene with its audio-first...

analytics

Digital Marketing Beyond Online Metrics

Online metrics are excellent for gauging levels of engagement on your brand’s website. But they're not providing you with the full story. For example, do they tell you if visitors truly connect with the messages on your website? Do they tell you precisely the reason why visitors stay on your website? What about if your messages are actually compelling? Unfortunately, the answer is no to all the above questions. “Engagement” simply indicates how many views or interactions a page or post receives. And increased engagement rates lead digital marketers to assume that a message is performing well based on how many times it’s...

bring messaging into the modern age

How to Bring Messaging into the Modern Age

True story: most messaging documents are a joke. You know the drill. Before you launch communications around a brand, product, or service, you need to figure out why your target audience should care. The usual scenario involves penning messaging based on any existing, most likely outdated market research. Or, as PR colleagues frequently face, in the absence of research you try to pick the brains of product managers, marketers, or the C-suite. Once everyone has offered up their (adjective-rich) input on why the masses will stand in line for your offer, the hunt for actual proof points begins. You already know...