Thought Leadership 101: Establishing Credibility
In this digital era, potential customers are often inundated with information. With so much information at their fingertips, once you get your target audience to...
Communications Tag
Marketing Communications Mistakes: the 7 Cardinal Sins
I’ve been a marketer for more years than I’d like to count, so I’ve been able to witness numerous marketing communications triumphs, failures, and ho-hum results. And I’ve admittedly been responsible for...
Clubhouse 101: The Power of Audio and Live Connections
TL;DR – Clubhouse, the newest social media app, has exploded onto the scene with its unique live, audio-only experience. Driving conversation and dialogue between users, the invite-only app creates a new...
Digital Marketing Beyond Online Metrics
Online digital marketing metrics are excellent for gauging levels of engagement on your brand’s website. But they're not providing you with the full story. For example, do they tell you if visitors truly connect with the messages...
How to Bring Messaging into the Modern Age
True story: most messaging documents are a joke. You know the drill. Before you launch communications around a brand, product, or service, you need to figure out why your target audience should care. The usual scenario involves...