Companies are navigating new ways of working and communicating during the COVID-19 crisis, as well as preparing for what lies ahead. It’s more important than ever to showcase support and thoughtfulness to customers while simultaneously demonstrating to employees their value to the organization. Here are a...
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Imagine that there are two gold miners: Swifty and Grace. Both are skilled mining managers and have dual degrees in engineering and mineralogy. Both are working mines that have been in operation for years. Over time, Swifty experiences a decline in his monthly yield of gold...
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Are you considering stretching your budget by using cheap marketing research resources? Consider this before you do: Let’s say that you’re a brand manager presenting research results to a room full of senior executives. Which of the following situations would you rather face? You are explaining data...
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Checking the Pulse of Brand Trackers As marketing researchers we often ask questions like: “What brands do you think of when you think of tennis shoes?” After all, according to canonical theories of brand marketing, we need to identify what brands come to mind when thinking...
Continue ReadingHere’s a distressing thought: New research might suggest that everything you ever learned about brand marketing was wrong. Okay, saying everything you learned is invalid might be an exaggeration, but there are several recent studies coming to light that suggest the old brand identity model popularized...
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For the past 20 years, the Internet has provided researchers with tools to quickly and efficiently obtain data for marketers. Customarily professional researchers, who have used a variety of tactics to spot and remove bad data, have taken on the monitoring of online data quality. Now,...
Continue ReadingVice President Tyler Sartin is not your average researcher. He could just as easily help you go to space as he could help you develop a marketing strategy for your new product. As a leader on the Brandware research team, he helps manage projects across numerous...
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At Brandware, we are in the business of storytelling and, as such, we never stop hunting for the next media opportunity. But, to tell the world about your client’s great story, you need to know how to create effective media pitches. Here are five tips...
Continue ReadingBy: Will Popiel As an intern at Brandware for three months, I was fortunate to get a candid look at what a career in public relations is really like. Every day presented me with a new challenge or opportunity to learn. And, now as I leave...
Continue ReadingAt Brandware, we’re no strangers to heavy workloads, busy schedules, and ever-changing priorities. Having a demanding job can take a toll on your physical and mental health, but we believe it’s important to work smarter, not harder. Last week, we attended a PRSA seminar led by...
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