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True Stories

Tips, tools and our opinions on what's important to communicators.
bad data

Catch More Bad Data with Advanced Approaches

For the past 20 years, the Internet has provided researchers with tools to quickly and efficiently obtain data for marketers. Customarily professional researchers, who have used a variety of tactics to spot and remove bad data, have taken on the monitoring of online data quality. Now,...

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Five Tips to Optimize Your Work Day

At Brandware, we’re no strangers to heavy workloads, busy schedules, and ever-changing priorities. Having a demanding job can take a toll on your physical and mental health, but we believe it’s important to work smarter, not harder. Last week, we attended a PRSA seminar led by...

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Search Engine Marketing: Methods and Mistakes

With a world of information at our fingertips in this day and age, it’s unlikely people will stumble across your website by accident. Search Engine Marketing (SEM) has become a necessary means to drive traffic to your site. While it’s not an exact science, there are rules you...

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