True Stories

February 20, 2020

For the past 20 years, the Internet has provided researchers with tools to quickly and efficiently obtain data for marketers. The monitoring of online data quality has been customarily taken on by professional researchers, who have used a variety of tactics to spot and remove...

August 10, 2019

In Blog

By Tyler Sartin

From Rockets to Research: Brandware’s Tyler Sartin

Vice President Tyler Sartin is not your average researcher. He could just as easily help you go to space as he could help you develop a marketing strategy for your new product. As a leader on the Brandware research team, he helps manage projects across numerous...

July 25, 2019

In Blog

By Tyler Sartin

Five Tips for Engaging with the Media

At Brandware, we are in the business of storytelling and, as such, we never stop hunting for the next media opportunity. But, to tell the world about your client’s great story, you need to know how to pitch reporters effectively. Here are five tips on...

April 26, 2019

In Blog

By Tyler Sartin

Why My Internship with Brandware Was the Best Thing I Did During My College Career

By: Will Popiel As an intern at Brandware for three months, I was fortunate to get a candid look at what a career in public relations is really like. Every day presented me with a new challenge or opportunity to learn. And, now as I leave...

March 25, 2019

In Blog

By Tyler Sartin

Five Tips to Optimize Your Work Day

At Brandware, we’re no strangers to heavy workloads, busy schedules, and ever-changing priorities. Having a demanding job can take a toll on your physical and mental health, but we believe it’s important to work smarter, not harder. Last week, we attended a PRSA seminar led by...

March 19, 2019

In Blog

By Tyler Sartin

Search Engine Marketing: Methods and Mistakes

With a world of information at our fingertips in this day and age, it’s unlikely people will stumble across your website by accident. Search Engine Marketing (SEM) has become a necessary means to drive traffic to your site. While it’s not an exact science, there are rules you...

March 19, 2019

In Blog

By Tyler Sartin

Facebook’s Ad Relevance Score is Going Away: What You Need to Know

Facebook recently announced a significant change to their advertising insights platform that could help brands and agencies optimize their ads more effectively. As of April 30, 2019, the Relevance Score will be replaced by three new metrics: Quality Ranking, Engagement Rate Ranking and Conversion Rate...

July 6, 2018

In Blog

By Tyler Sartin

Facebook Ad Metrics Are Changing – What You Need to Know

Facebook developers work hard to ensure the platform operates effectively for marketers. This results in constant updates to the platform. Regular social media users only see these updates once or twice a year. Social media managers and brand managers, however, must juggle these updates nearly...

July 5, 2018

In Blog

By Tyler Sartin

Communications in the Changing World of Social Activism

The traditional perspective in the business world is for corporations, big and small, to keep their head down and mind their own business. Companies should not have an opinion on matters outside of their business category and should certainly stay out of political debates. However,...

July 2, 2018

In Blog

By Tyler Sartin

6 Tips to Create an Annual Report You’ll be Proud to Publish

When the time comes to start drafting your organization’s annual report, it’s easy to feel overwhelmed. What information should you include? How long should the final document be? What should it look like? Whether you’re drafting your first annual report or have been writing one...

Catch More Fraudulent Data with Advanced Approaches

From Rockets to Research: Brandware’s Tyler Sartin

Five Tips for Engaging with the Media

Why My Internship with Brandware Was the Best Thing I Did During My College Career

Five Tips to Optimize Your Work Day

Search Engine Marketing: Methods and Mistakes

Facebook’s Ad Relevance Score is Going Away: What You Need to Know

Facebook Ad Metrics Are Changing – What You Need to Know

Communications in the Changing World of Social Activism

6 Tips to Create an Annual Report You’ll be Proud to Publish

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