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True Stories

Tips, tools and our opinions on what's important to communicators.

Search Engine Marketing: Methods and Mistakes

With a world of information at our fingertips in this day and age, it’s unlikely people will stumble across your website by accident. Search Engine Marketing (SEM) has become a necessary means to drive traffic to your site. While it’s not an exact science, there are rules you...

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5 Ways to Enhance Your Web Design

If you’re reading this right now, we only have about 10 seconds to convince you to stay on our site. So how do we do that? We make sure our website design is visually appealing and the information on it is straightforward and easy to...

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What’s an Unpaid Contributor Worth?

Not much, according to the latest editorial philosophy at Huffington Post. The site just closed the doors on its open platform for contributors. Over 100,000 individuals were posting content even though they were unpaid. Some even offered up interesting stuff that we’ve shared on our own social channels....

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