True Stories

February 8, 2018

Earlier this week, an important lesson in media training and crisis management unfolded on Twitter. On the Friday episode of the Freakonomics Radio podcast, PepsiCo’s CEO Indra Nooyi made unfortunate comments that sent the internet into frenzy. Answering a question about whether men and women eat chips...

January 18, 2018

In Blog

By admin

What’s an Unpaid Contributor Worth?

Not much, according to the latest editorial philosophy at Huffington Post. The site just closed the doors on its open platform for contributors. Over 100,000 individuals were posting content even though they were unpaid. Some even offered up interesting stuff that we’ve shared on our own social channels....

May 6, 2017

In Blog

By admin

Essential Research Questions for PR and Marketing Pros

Ask (the right) questions first, shoot out communications later. Everyone loves to talk about data-driven PR. Research, insights, measurement, analytics, market intelligence – the PR services offer has certainly embraced tactics once relegated to brand and product marketing tool boxes. And while we continue to chip...

February 5, 2017

In Blog

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PR Trend: Paid Content Sparks Earned Media

Sponsored. Underwritten. Paid. Native. Branded. All these words have one thing in common within the context of media - they suggest that a story, video or other piece of content was purchased. Paid content used to be the less credible cousin to earned content. On the public relations side, we've long viewed...

January 23, 2017

In Blog

By admin

Are You Wasting Your Digital Dollars on the Wrong Creative?

What makes consumers pull the trigger on purchasing a product? If I had a nickel for every article written that tries to answer this question, my garage would eclipse Jay Leno’s. Yet, despite the avalanche of intelligence on influence and behavior, there is no clear-cut solution....

August 3, 2016

In Blog

By admin

To Go Live or Not Go Live – That is the Question Brands Are Asking

Ever since Facebook launched their live video offering last April, clients and colleagues alike have been asking if and when they should go live. As always, with any kind of content, context is key. So, let’s look at the Reasons To Go Live: It’s what Facebook wants you to do. Facebook...

Why the Lady Doritos Debacle is a Great Lesson in Media Training and Crisis Management

What’s an Unpaid Contributor Worth?

Essential Research Questions for PR and Marketing Pros

PR Trend: Paid Content Sparks Earned Media

Are You Wasting Your Digital Dollars on the Wrong Creative?

To Go Live or Not Go Live – That is the Question Brands Are Asking

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