True Stories

March 19, 2019

With a world of information at our fingertips in this day and age, it’s unlikely people will stumble across your website by accident. Search Engine Marketing (SEM) has become a necessary means to drive traffic to your site. While it’s not an exact science, there are rules you...

March 19, 2019

In Blog

By Tyler Sartin

Facebook’s Ad Relevance Score is Going Away: What You Need to Know

Facebook recently announced a significant change to their advertising insights platform that could help brands and agencies optimize their ads more effectively. As of April 30, 2019, the Relevance Score will be replaced by three new metrics: Quality Ranking, Engagement Rate Ranking and Conversion Rate...

July 6, 2018

In Blog

By Tyler Sartin

Facebook Ad Metrics Are Changing – What You Need to Know

Facebook developers work hard to ensure the platform operates effectively for marketers. This results in constant updates to the platform. Regular social media users only see these updates once or twice a year. Social media managers and brand managers, however, must juggle these updates nearly...

July 5, 2018

In Blog

By Tyler Sartin

Communications in the Changing World of Social Activism

The traditional perspective in the business world is for corporations, big and small, to keep their head down and mind their own business. Companies should not have an opinion on matters outside of their business category and should certainly stay out of political debates. However,...

July 2, 2018

In Blog

By Tyler Sartin

6 Tips to Create an Annual Report You’ll be Proud to Publish

When the time comes to start drafting your organization’s annual report, it’s easy to feel overwhelmed. What information should you include? How long should the final document be? What should it look like? Whether you’re drafting your first annual report or have been writing one...

June 21, 2018

In Blog

By Tyler Sartin

What is IGTV and How Will It Impact Your Social Media Campaigns?

Yesterday Instagram launched IGTV, a new app that will allow creators to share long-form videos. Staying true to Instagram’s mobile-first strategy, videos will be displayed in a vertical, full-screen format. But, unlike the traditional Instagram feed and Instagram Stories, IGTV videos can be up to...

May 25, 2018

In Blog

By Tyler Sartin

Facebook Privacy Updates Impact Ad Targeting and Results

As Facebook and other platforms address questions about online privacy and what types of information they allow brands to use when targeting advertising, users continue to see privacy update after update roll out. Over the past few months, we’ve seen major updates for Facebook, Google and virtually every...

May 11, 2018

In Blog

By Tyler Sartin

5 Ways to Enhance Your Web Design

If you’re reading this right now, we only have about 10 seconds to convince you to stay on our site. So how do we do that? We make sure our website design is visually appealing and the information on it is straightforward and easy to...

February 8, 2018

In Blog

By Tyler Sartin

Why the Lady Doritos Debacle is a Great Lesson in Media Training and Crisis Management

Earlier this week, an important lesson in media training and crisis management unfolded on Twitter. On the Friday episode of the Freakonomics Radio podcast, PepsiCo’s CEO Indra Nooyi made unfortunate comments that sent the internet into frenzy. Answering a question about whether men and women eat chips...

January 18, 2018

In Blog

By Tyler Sartin

What’s an Unpaid Contributor Worth?

Not much, according to the latest editorial philosophy at Huffington Post. The site just closed the doors on its open platform for contributors. Over 100,000 individuals were posting content even though they were unpaid. Some even offered up interesting stuff that we’ve shared on our own social channels....

Search Engine Marketing: Methods and Mistakes

Facebook’s Ad Relevance Score is Going Away: What You Need to Know

Facebook Ad Metrics Are Changing – What You Need to Know

Communications in the Changing World of Social Activism

6 Tips to Create an Annual Report You’ll be Proud to Publish

What is IGTV and How Will It Impact Your Social Media Campaigns?

Facebook Privacy Updates Impact Ad Targeting and Results

5 Ways to Enhance Your Web Design

Why the Lady Doritos Debacle is a Great Lesson in Media Training and Crisis Management

What’s an Unpaid Contributor Worth?

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