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True Stories

Tips, tools and our opinions on what's important to communicators.

What’s an Unpaid Contributor Worth?

Not much, according to the latest editorial philosophy at Huffington Post. The site just closed the doors on its open platform for contributors. Over 100,000 individuals were posting content even though they were unpaid. Some even offered up interesting stuff that we’ve shared on our own social channels....

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Essential Research Questions for PR and Marketing Pros

Ask (the right) questions first, shoot out communications later. Everyone loves to talk about data-driven PR. Research, insights, measurement, analytics, market intelligence – the PR services offer has certainly embraced tactics once relegated to brand and product marketing tool boxes. And while we continue to chip...

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PR Trend: Paid Content Sparks Earned Media

Sponsored. Underwritten. Paid. Native. Branded. All these words have one thing in common within the context of media - they suggest that a story, video or other piece of content was purchased. Paid content used to be the less credible cousin to earned content. On the public relations side, we've long viewed...

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