Here’s a distressing thought: New research might suggest that everything you ever learned about brand marketing was wrong. Okay, saying everything you learned is invalid might be an exaggeration, but there are several recent studies coming to light that suggest the old brand identity model popularized...
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For the past 20 years, the Internet has provided researchers with tools to quickly and efficiently obtain data for marketers. Customarily professional researchers, who have used a variety of tactics to spot and remove bad data, have taken on the monitoring of online data quality. Now,...
Continue ReadingVice President Tyler Sartin is not your average researcher. He could just as easily help you go to space as he could help you develop a marketing strategy for your new product. As a leader on the Brandware research team, he helps manage projects across numerous...
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At Brandware, we are in the business of storytelling and, as such, we never stop hunting for the next media opportunity. But, to tell the world about your client’s great story, you need to know how to create effective media pitches. Here are five tips...
Continue ReadingBy: Will Popiel As an intern at Brandware for three months, I was fortunate to get a candid look at what a career in public relations is really like. Every day presented me with a new challenge or opportunity to learn. And, now as I leave...
Continue ReadingAt Brandware, we’re no strangers to heavy workloads, busy schedules, and ever-changing priorities. Having a demanding job can take a toll on your physical and mental health, but we believe it’s important to work smarter, not harder. Last week, we attended a PRSA seminar led by...
Continue ReadingWith a world of information at our fingertips in this day and age, it’s unlikely people will stumble across your website by accident. Search Engine Marketing (SEM) has become a necessary means to drive traffic to your site. While it’s not an exact science, there are rules you...
Continue ReadingFacebook recently announced a significant change to their advertising insights platform that could help brands and agencies optimize their ads more effectively. As of April 30, 2019, the Relevance Score will be replaced by three new metrics: Quality Ranking, Engagement Rate Ranking and Conversion Rate...
Continue ReadingFacebook developers work hard to ensure the platform operates effectively for marketers. This results in constant updates to the platform. Regular social media users only see these updates once or twice a year. Social media managers and brand managers, however, must juggle these updates nearly...
Continue ReadingThe traditional perspective in the business world is for corporations, big and small, to keep their head down and mind their own business. Companies should not have an opinion on matters outside of their business category and should certainly stay out of political debates. However,...
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