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Product Launch Tag

fuel rewards

Join the Club: RaceTrac Fuel Rewards VIP Membership

Rolling out a new membership program? It’s more fun (and effective) when you invite the whole gang! To introduce RaceTrac’s all-new Fuel Rewards VIP membership, we engaged our strong network of influencers and media in all of RaceTrac’s major markets to encourage new member sign-ups among their loyal followers. Want to save on fuel? Sign up for your own membership here: https://www.racetrac.com/Rewards/RaceTrac-Rewards-Vip ...


New: Chorus™ for Communicators

Have you ever struggled with messaging because you really have no idea whether your brilliant copy is actually going to hit home with your various target audiences? One of our newest innovations, Chorus Message Combination Modeling, solves that problem. Whether you’re crafting media materials, a digital ad campaign or social content, Chorus uncovers the most effective combination of individual messages – an important distinction because marketing messages are most successfully communicated in sets instead of individually. In addition to knowing the optimal set of messages for each of your target audiences, you also get a simulator that you can use...

Mizuno Training Apparel

Mizuno’s New Training Apparel Line is a TKO

We’ve launched everything from sports cars to software, but our heartrates went up a few beats when we recently had the opportunity to introduce our client Mizuno USA’s inaugural Ronda Rousey Training Apparel Collection. She just happens to be one of our very favorite athletes.  Check out this total knockout product line at MizunoUSA.com (because your New Year’s resolution to keep fit could use some legit high-performance style, right?)  ...