In Agency news
New: Chorus™ for Communicators
Have you ever struggled with messaging because you really have no idea whether your brilliant copy is actually going to hit home with your various target audiences? One of our newest innovations, Chorus Message Combination Modeling, solves that problem. Whether you’re crafting media materials, a digital ad campaign or social content, Chorus uncovers the most effective combination of individual messages – an important distinction because marketing messages are most successfully communicated in sets instead of individually. In addition to knowing the optimal set of messages for each of your target audiences, you also get a simulator that you can use...