ATLANTA (February 9, 2022) – Brandware has been named in Agency Spotter’s recent report on top 100 digital agencies. Agency Spotter is a digital platform for marketers searching for great agencies and design firms that fit ...
ATLANTA (August 9, 2021) – Six Atlanta-based agencies today announced the establishment of Force Multiplier – a collective of creative, media, PR, marketing research, digital marketing and tech development firms offering integrated capabilities through a centralized approach. Force Multiplier is positioned to compete against large agency holding companies by offering competitive capabilities, high-level of service and resourcefulness expected from boutique agencies. “Marketers want efficient, integrated marketing solutions but are too often inundated with overseeing multiple agency relationships,” said Nick Schittone, chief growth officer of Hothouse. “With Force Multiplier, marketers are supported by a collective that offers diverse expertise through a centralized approach.” After collaborating on...
ATLANTA, GA (July 21, 2021) – Brandware, an award-winning marketing communications agency, has been named agency of record for SolMicroGrid, a fast-growing developer and operator of solar microgrid systems headquartered in Atlanta. The Brandware team will help tell SolMicroGrid’s fast-track success story, including upcoming national partner announcements. Founded to help keep businesses open and operating during times of crisis caused by natural disasters and other power grid interruptions, SolMicroGrid offers tiered business solutions for quick-service restaurants, convenience stores, grocery store chains and other service providers that can’t afford to go dark when a “big” grid fails. SolMicroGrid provides reliability and...
London-based Depop is looking to make a big splash in America, and Brandware is riding the wave from there to here. If you’re not yet familiar with Depop, it’s the global fashion marketplace app where Gen Z comes to discover, buy, sell, and connect regarding unique clothing and accessories. And it’s hot in the UK and EU right now. So how is Brandware involved? Well, we’re conducting marketing research to help Depop find the best way to bond with its various target segments in North America. It’s a fab assignment, and we’re excited to be a part of the newest fashion wave to hit our shores. Explore...
Rolling out a new membership program? It’s more fun (and effective) when you invite the whole gang! To introduce RaceTrac’s all-new Fuel Rewards VIP membership, we engaged our strong network of influencers and media in all of RaceTrac’s major markets to encourage new member sign-ups among their loyal followers. Want to save on fuel? Sign up for your own membership here: https://www.racetrac.com/Rewards/RaceTrac-Rewards-Vip ...
Have you ever struggled with messaging because you really have no idea whether your brilliant copy is actually going to hit home with your various target audiences? One of our newest innovations, Chorus Message Combination Modeling, solves that problem. Whether you’re crafting media materials, a digital ad campaign or social content, Chorus uncovers the most effective combination of individual messages – an important distinction because marketing messages are most successfully communicated in sets instead of individually. In addition to knowing the optimal set of messages for each of your target audiences, you also get a simulator that you can use...
The Public Relations Society of America’s (PRSA) Georgia chapter is one of the largest and most active in the country, and we’re proud to be a part of this community. That’s why we’re a Platinum Sponsor of the 2021 Annual Conference which is, of course, virtual. Ready to learn about the latest tools and trends shaping communications? There’s a speaker and a session to answer most every question you might have (or, of course you can always ask us). We hope to see your name on the attendee list! For more info and to register, visit www.prsageorgia.org ...
We’ve launched everything from sports cars to software, but our heartrates went up a few beats when we recently had the opportunity to introduce our client Mizuno USA’s inaugural Ronda Rousey Training Apparel Collection. She just happens to be one of our very favorite athletes. Check out this total knockout product line at MizunoUSA.com (because your New Year’s resolution to keep fit could use some legit high-performance style, right?) ...
We’re feeling nostalgic for in-person media events! Sure, we’re hosting virtual press conferences and online media experiences. But admit it: nothing beats the adrenaline rush of a real hands-on event. Like testing winter tire tread on the Notre Dame ice rink, for example, courtesy of our friends at long-time client Tire Rack®. When it comes to customer service, satisfaction and seamless shopping-to-installation processes, no one beats these guys. And by the way, “Happy 15th Anniversary!” 2021 is the 15th consecutive year we’ve had the pleasure of working with the Tire Rack team. ...