July 21, 2021
In Agency news, New Client
By Will Popiel
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SolMicroGrid Selects Brandware Group as Agency of Record

ATLANTA, GA (July 21, 2021) – Brandware, an award-winning marketing communications agency, has been named agency of record for SolMicroGrid, a fast-growing developer and operator of solar microgrid systems headquartered in Atlanta. The Brandware team will help tell SolMicroGrid’s fast-track success story, including upcoming national partner announcements.

Founded to help keep businesses open and operating during times of crisis caused by natural disasters and other power grid interruptions, SolMicroGrid offers tiered business solutions for quick-service restaurants, convenience stores, grocery store chains and other service providers that can’t afford to go dark when a “big” grid fails. SolMicroGrid provides reliability and stability through innovative, self-sustaining solar-powered systems, as well as generators, batteries and management software. Additionally, SolMicroGrid also offers custom systems for businesses that want to operate more sustainably through renewable energy.

Brandware offers expertise and experience to aid SolMicroGrid through the technology and renewable power industries as their agency of record.

About SolMicroGrid

SolMicroGrid is a leading developer and operator of solar microgrid systems offering energy resiliency to commercial and industrial customers throughout North America. Backed by Morgan Stanley Energy Partners, the Energy-as-a-Service company offers new innovations in solar power access through solar panels, batteries, generators and software management. Headquartered in Atlanta, SolMicroGrid provides personalized solutions for energy security, energy sustainability or both, suited to each business’s needs.

About Brandware

Brandware creates insights-driven, impactful coverage, content and conversation across today’s most effective earned, paid and owned communications channels. Brandware is one of Atlanta’s Top 20 public relations firms (Atlanta Business Chronicle), a U.S. Top 100 independent agency (O’Dwyers) and most recently was named a Top 20 Marketing Agency by Agency Spotter.

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Will Popiel About the author

With a passion for both analog and digital art forms, William Popiel contributes a creative perspective to Brandware's Social and PR teams. Brainstorming outside-the-box solutions to everyday problems is just part of what Will does best, as his broad skillset and knowledge of today's platforms helps put these solutions into practice. Prior to joining Brandware, Will received a Bachelor of Business administration from the University of Cincinnati, where he also honed his skills in graphic design, audio, and video production while participating in Cincinnati's local music scene. After work, you can catch Will playing guitar with his band at a local club, recording music in his home studio, or out-and-about town shooting a roll of film.

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