Analytics and measurement
Our in-house research team has designed and conducted thousands of branding and communications studies around the world, for clients of all sizes. The techniques we use are customized to meet your specific needs, but they all share a common goal: To ensure you’ll never waste another marketing dollar on ineffective communications strategies or tactics.
Our advanced communications research suite of qualitative and quantitative testing services includes:
- Audience-involved real-time messaging development
- Quantitative message testing
- Statistical modeling of the most effective message combinations
- Simulation studies that optimize graphic/copy designs
Public relations
It’s never been more essential for your internal and external stakeholders to trust that you’re communicating the truth. The truth at the heart of your story is a powerful foundation for a consistently effective public relations program, one that engages media industry, employees and all those individuals and groups that have your target customers’ ears and eyes. Our public relations experts understand what it takes to makes sense out of today’s mega-fragmented media landscape and how to sift through what’s real, what’s important – and what’s not worth your PR investment.
Services include:
- Media relations
- Events and conferences
- Writing services
- Crisis communications
- Thought leadership
Social and digital
A consistently engaging social platform and digital presence is a marketing communications must-have. It’s also the most frustrating for many marketers and communicators, given the sheer volume of tools and channel options, level of audience fragmentation and potential for instant reputation damage. To create more predictable outcomes, we align pre-tested, authentic messaging with your most receptive audience segments, then apply rigorous analytics and measurement.
Whether you need to grow, retain, convert or attract new customers, these services should be part of your strategy:
- Earned, paid and owned content strategy
- Content development and distribution
- Social community management
- Influencer programs
- Virtual events and experiences