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Author: Elke Martin

bring messaging into the modern age

How to Bring Messaging into the Modern Age

True story: most messaging documents are a joke. You know the drill. Before you launch communications around a brand, product, or service, you need to figure out why your target audience should care. The usual scenario involves penning messaging based on any existing, most likely outdated market research. Or, as PR colleagues frequently face, in the absence of research you try to pick the brains of product managers, marketers, or the C-suite. Once everyone has offered up their (adjective-rich) input on why the masses will stand in line for your offer, the hunt for actual proof points begins. You already know...

tire rack

15 Years of Tire Fun with www.tirerack.com

We’re feeling nostalgic for in-person media events! Sure, we’re hosting virtual press conferences and online media experiences. But admit it: nothing beats the adrenaline rush of a real hands-on event. Like testing winter tire tread on the Notre Dame ice rink, for example, courtesy of our friends at long-time client Tire Rack®. When it comes to customer service, satisfaction and seamless shopping-to-installation processes, no one beats these guys. And by the way, “Happy 15th Anniversary!” 2021 is the 15th consecutive year we’ve had the pleasure of working with the Tire Rack team. ...