Infographic: Which Social Media Platform is Your Target Demographic Using?
Social media platforms are not created equally. You are unlikely to reach the same audience on Instagram as you will on LinkedIn. Find out which platform your target demographic is most likely to use.
Pew Research, https://www.pewresearch.org/internet/fact-sheet/social-media/?menuItem=c14683cb-c4f4-41d0-a635-52c4eeae0245
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