April 13, 2022
NPS : A Reliable Measure For Growth?
We are approaching the 20-year anniversary of the introduction of the Net Promoter Score (NPS). As such, a reevaluation of this simple and ...
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True Stories
Tips, tools and our opinions on what's important to communicators.
March 21, 2022
Social & Digital Marketing in 2022: 3 Tips to Fight The Jump at the Pump
Recent global events have once again triggered increased fuel prices at the pump. While price volatility is nothing new, these recent changes...
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March 14, 2022
Thought Leadership 101: Establishing Credibility
In this digital era, potential customers are often inundated with information. With so much information at their fingertips, once you get your target audience to...
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February 24, 2022
Influencer Marketing Guidelines to Remain FTC Compliant
To put it simply, if you have a financial, employment, personal, or family relationship with a brand, you must disclose that relationship. A financial relationship...
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February 15, 2022
Super Bowl LVI Ads Ranked On Brandware’s ‘Truth-O-Meter’
After a slight dip in 2021, the average investment for a 30-second ad during Super Bowl LVI was up to nearly 6.5 million dollars. It’s a hefty price tag for...
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February 1, 2022
Marketing Communications Mistakes: the 7 Cardinal Sins
I’ve been a marketer for more years than I’d like to count, so I’ve been able to witness numerous marketing communications triumphs, failures, and ho-hum results. And I’ve admittedly been responsible for...
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January 20, 2022
Combatting The Negative Effects of Social Media
There are a million reasons to love social media. It provides us the ability to stay connected with friends from our past, entertaining memes and videos that make us laugh, the ability to interact with...
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December 22, 2021
Truth in Marketing: Dismantling the Great Marketing Swindle
Sometimes, the most valuable business lessons are those that are formed early in one’s career. In my case, I discovered the importance of “truth in marketing” from a rather young and inexperienced automotive engineer....
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December 8, 2021
The Future of Social Media: 5 Predictions for 2022
hing certain about the future of social media is that changes are coming. The COVID-19 pandemic has influenced many unexpected social media trends over the last two years, positive and negative alike....
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November 23, 2021
Community Management 101: 3 Things You Need to Know
Community management is ultimately an extension of your brand’s customer service process. But what is community management and what does a holistic community management process look like?...
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