Consumers are inundated with content, messaging and ads each day. 500 hours of video are uploaded to YouTube every minute, 100 million photos and videos are uploaded daily on Instagram, and The New York Times publishes 65 blogs every day. According to an IBM Marketing...
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It’s a Love Story The history of online reviews is not unlike a love story. In knight’s armor, online reviews enter the scene on a white horse to save consumers from dishonest marketing and advertising by providing authentic reviews from real people. As the online reviews knight...
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Companies are navigating new ways of working and communicating during the COVID-19 crisis, as well as preparing for what lies ahead. It’s more important than ever to showcase support and thoughtfulness to customers while simultaneously demonstrating to employees their value to the organization. Here are a...
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Imagine that there are two gold miners: Swifty and Grace. Both are skilled mining managers and have dual degrees in engineering and mineralogy. Both are working mines that have been in operation for years. Over time, Swifty experiences a decline in his monthly yield of gold...
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Let’s say that you’re a brand manager presenting research results to a room full of senior executives. Which of the following situations would you rather face? You are explaining data results that you derived from a free online survey platform. You feel great. (What’s not to...
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Checking the Pulse of Brand Trackers As marketing researchers we often ask questions like: “What brands do you think of when you think of tennis shoes?” After all, according to canonical theories of brand marketing, we need to identify what brands come to mind when thinking...
Continue ReadingHere’s a distressing thought: New research might suggest that everything you ever learned about brand marketing was wrong. Okay, saying everything you learned is invalid might be an exaggeration, but there are several recent studies coming to light that suggest the old brand identity model popularized...
Continue ReadingFor the past 20 years, the Internet has provided researchers with tools to quickly and efficiently obtain data for marketers. The monitoring of online data quality has been customarily taken on by professional researchers, who have used a variety of tactics to spot and remove...
Continue ReadingVice President Tyler Sartin is not your average researcher. He could just as easily help you go to space as he could help you develop a marketing strategy for your new product. As a leader on the Brandware research team, he helps manage projects across numerous...
Continue ReadingAt Brandware, we are in the business of storytelling and, as such, we never stop hunting for the next media opportunity. But, to tell the world about your client’s great story, you need to know how to pitch reporters effectively. Here are five tips on...
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