An experienced and passionate social media pro, Rachel Melvin brings eight years of experience in digital and social media strategy, campaign content creation and account management. Prior to joining Brandware, Rachel fine-tuned her skills in developing social media strategies, leading influencer programs and implementing paid media for a variety of food, retail, lifestyle and travel and tourism brands.
Rachel holds a bachelor of business administration with a concentration in marketing from the University of Georgia. She also completed a minor in fashion merchandising and participated in the University’s study abroad program at Oxford University in Oxford, England. Rachel’s passion for social media is reflected in her free time as well. She is an established life and style blogger and previously owned a mobile family clothing boutique based from a vintage Volkswagen bus.