Facebook Privacy Updates Impact Ad Targeting and Results
As Facebook and other platforms address questions about online privacy and what types of information they allow brands to use when targeting advertising, users continue to see privacy update after update roll out. Over the past few months, we’ve seen major updates for Facebook, Google and virtually every social platform out there. While these updates give users the sense of safety from their online data being used for targeted ads, these updates also remove targeting options and the opportunity for brands to connect with audiences. Facebook announced over the next six months, it will disable ad targeting based on data provided by third party partners...