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Author: Stephanie Kashou

analytics

Digital Marketing Beyond Online Metrics

Online metrics are excellent for gauging levels of engagement on your brand’s website. But they're not providing you with the full story. For example, do they tell you if visitors truly connect with the messages on your website? Do they tell you precisely the reason why visitors stay on your website? What about if your messages are actually compelling? Unfortunately, the answer is no to all the above questions. “Engagement” simply indicates how many views or interactions a page or post receives. And increased engagement rates lead digital marketers to assume that a message is performing well based on how many times it’s...